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Jayoon Choi

Jayoon devises processes to magnify, deconstruct and reinterpret ubiquitous elements in everyday life, including the subconscious, unintentional behaviours that indirectly influence us, and the intentional media that seek to control us directly. On the other hand, she investigates the metamorphosing nature of the subconscious & conscious, which are simultaneously conflicting and influence each other internally as well as externally.

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For Arts Sake