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Natasha Kumar Prints
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About the artist:
The Rangoli series
Rangoli means colour in Hindi. The Rangoli series is inspired by the folk art of India, colourful geometric patterns painted on floors to welcome guests and bring good fortune. The series is created using multiple images of Krishna, the messanger of peace and playfulness. He magically reproduced himself to entertain 16 thousand milkmaids. .
The advertising series
The Advertising series
‘Blow Horn’ is the imperious advice given to overtaking drivers in India, painted on the back-end of lorries and buses. Both a warning and an encouragement delivered in a glorious rococo signage of swirling colour and curlicues, the words are just one example of a culture that considers every flat surface a potential canvas. In India, if it stays still long enough for someone to paint on it, it will be, with a graffiti of spiritual texts, folk art, and underwear ads. It’s the art of the everyday, of India as she is lived.
The Holy Cow series
In ‘Holy Cow ’ Kumar has taken up the bold, flourescing colours of Indian advertising art in its various forms to cut through the picturesque, giving a sharp contemporary twist to traditional Indian motifs. The sacred Hindu bovine competes for attention with a brazen wall advert, oblivious to it.
The text was an advert for a Hindu temple but the letters have been abstracted slightly so that they look like letters but dont read as anything.
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